Class of 2025 • Visual Communication

Amanda Reimann


Amanda Reimann
Institution
Institute of Art, Design and Technology (IADT)

Medium
Visual Communication

Graduation Year
Class of 2025


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MUTT is a multi-platform project exploring race, identity and belonging. It began with a question I’ve been asked all my life: “Where are you really from?” and grew into a critical response to how society demands categorisation, especially from those of us who don’t fit neatly into racial or cultural boxes. The project takes its name from the word “mutt” and repurposes it as a metaphor for how ideas of racial purity are constructed, valued and policed. If we accept the term “mixed race”, we also have to confront the uncomfortable truth of a so-called “pure race”.Using the visual language of circus acts and dog shows, MUTT satirises how people are made to perform identity. At its core is an interactive installation that turns viewers into live ASCII-generated video feeds, stripping away obvious identity markers while leaving the body recognisably theirs. It explores perception beyond the usual social, cultural or racial cues. Surveillance, play, and absurdity converge to challenge how we’re seen, judged and displayed. I wanted to make people laugh before they realised they should feel uncomfortable. My approach isn’t moralising, but it is confrontational. MUTT refuses to explain itself and invites viewers to ask why they ever expected it to.Outside of MUTT, I work as a multidisciplinary designer at the intersection of design, art and technology. My practice uses visual language to provoke, interrupt and complicate. Whether I’m building an installation or designing a poster, I’m asking the same thing: who made the rules, and what happens when we stop playing by them?
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