I’m a multidisciplinary artist working across performance, video, and photography to explore the contradictions of identity and self-perception. My work uses dark humour and absurdity to highlight the tensions between how we present ourselves and how we really feel. Projects like Restless Retail parody consumer culture by selling fake products meant to “treat” insecurity, while also insisting people don’t need them. I use familiar formats like commercials and market stalls to draw people in, creating a space where humour and discomfort overlap. Inspired by artists like Andy Kaufman and Tatsumi Orimoto, I blur the line between reality and performance, using personas and satire to question how vulnerability, self-doubt, and mental health are packaged and sold back to us. My work aims to reflect the strange ways we navigate our identities—and the quiet power in exposing that struggle.
